In our very first interactive newsletter on brands and culture we identified several transformative brands as ‘Culture Brands’.  Brands that have developed a radical new approach to help them better focus on what they stand for, thereby forming deeper connections with their consumers.
 

In this edition we explore brands that have a social purpose at their core. These brands are sometimes referred to as Conviction Brands. They have a real purpose rooted in culture and beyond wanting to reflect culture they want to shape it and change the world.  Dive-in to learn more across three themes: how the best brands shape-shift; why the cultural remix is vital to your strategy; and why brands should take notice of the cultural impact of women’s sports.