David Berman Associate VP Global Commercial Capabilities Merck & Co., Inc

David Berman
Associate VP
Global Commercial
Capabilities
Merck & Co., Inc

Abigail Stuart, Global CEO of Hall & Partners Health, sat down with David Berman, Associate VP of Global Commercial Capabilities at Merck, to talk about the impact of cultural trends on pharmaceutical branding, and the role that insights play in uncovering cultural nuances and norms that are relevant to today’s pharma marketing. Five broad themes emerged from David’s commentary: